YouTube and SEO
YouTube and SEO
While a lot of digital marketers focus about SEO, AdWords, Facebook etc, a lot of them forget the world’s second biggest search engine: YouTube. If approached in the right way, you can reap a lot of benefits. Here are some facts about video marketing for a better understanding:
• Sales videos increase the intent to buy by 67%.
• People tend to remember more content if seen through videos compared to words.
• It is predicted that 73% of the internet traffic is said to come from videos.
The idea of SEO is not only limited to words but it can done to videos as well through YouTube analytics and here is how you can grow your YouTube SEO:
YouTube users use some criteria for ranking the quality of videos, which can also be used for ranking your videos, such as follows:
1. Video retention: How much time do people spend to watch your videos before they bounce? The longer the better.
2. Comments: If your videos end up having a lot of comments then it means that it is striking a chord with the people.
3. Subscription rate: This is one of the best signals which show that you have high quality videos as more people subscribe to your videos after watching.
4. Watch it later: It is generally perceived to be a good sign if a lot of people add videos to “watch it later” section as it is a sign of it generating interest.
There are some things to be kept in mind when you are optimizing your videos for a high SEO ranking.
• Filename: When you upload an image, it is advisable to do it by including your focus keyword. This can be done when you upload your video on YouTube as you can use your filename of the video.
• Video title: It is advisable to keep the title of your video at least 5 word long so that you can add your target keyword with a longer phrase.
• Descriptions: It is always advisable to write good descriptions for videos if you want to increase your YouTube SEO as by doing so, Google can crawl into the post to gauge the quality of the content. This means that search engines must rely on description to get a feel for what the video is all about along with how in depth it is and it can be done by keeping the description to at least 200 words.
• Tags: By including the right tags your video’s rankings can improve, although it is not so important like other factors like description. By adding tags your videos can be found on the side bar of YouTube in the related videos section.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are
committed to providing high quality service to our clients in fields related to
digital marketing, video production etc. Our services through our various plans
and packages related to SEO services etc and they are managed by an
experienced team in a professional manner who are well versed and updated
with the trends in the society such that our services are one of the most sought
not only by people in and around Mumbai, Vashi and Thane but by people all
around the world too.
