Worthy Lessons To Learn From Viral Podcasts
Worthy Lessons To Learn From Viral Podcasts
In 2014, Serial took the podcast society by storm. Serial became the quickest podcast ever to touch five million downloads and streams, breaking previous Apple podcast records at the time. The program is often ascribed with revolutionizing the whole podcast industry and unlocking the gateways for the new wave of successful podcasts that came after.
Serial enthralled audiences, unlike any podcast before it. Its time in the limelight was unprecedented, and there remain valuable lessons business persons can pull from the initial viral podcast’s sharp rise. Keep reading for actionable takeaways you can implement to your brand show.
Being first matters
Part of what enabled Serial to seize such a large audience was that podcasts like it didn’t air at the time. It was apt to rule the podcast market, in large part, to a shortage of competition in the place, in accession to its unique approach to the format. In the world of podcasts, it was first matter.
One of the essential pieces of the podcast puzzle, which Serial found, is to find a new format and adhere to it. Nobody else was narrating serialized true-crime audio tales that felt just as exciting and suspenseful as a movie or TV series.
Build hype before the launch
It doesn’t mean how big or small your audience is; you should always strive to leverage whatever subsisting social media following you have ahead of your podcast appearance. If your brand already has a faithful audience, those are the most reliable people to share your podcast with first as they can interlace with and share promo content. If you don’t possess much of a social media appearance yet — don’t fuss. A podcast is an excellent method to help develop a community (more on that later).
Build and reserve a community online
Once you’ve published your podcast, spread out to the social media society around it and get their feedback. Engage straightly with top fans and spectators by interacting with them or reposting their remarks. You can also set up surveys and even request for episode input if your podcast is set up for it.
Social media’s influence in helping urge awareness around a show can’t be understated. It’s centred around an audience that already follows your label and usually knows your other content. And, in many scenarios, it’s free to promote your podcast via online mediums.
Closure
Think about how you can imitate this strategy to drive engagement for your podcast. Set up signals on social media for hashtags and mentions associated with your brand and production. For more information about Viral Podcasts and how it can help you grow, please contact Radiance Vision today.
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