Why you should use Messenger in SMM for increasing sales
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Why you should use Messenger in SMM for increasing sales
Do you know that websites can monetize around 3% of the traffic? Then what about the remaining 97%? It is a waste of time, money and efforts. To combat this issue there is something called conversational marketing as it helps in solving the waste generated from marketing. Via Facebook Messenger one can enable websites talking to the visitors. Websites can talk back to visitors in an intelligent manner and the content is becoming more personalized and dynamic. This results in a shift in a way in which we interact with internet.
• You can solve these problems by using messenger marketing and here’ a comparison between Messenger and Email marketing:
• It is easy to get more visitors to sign up using messenger rather than email as it involves pressing of fewer buttons compared to typing out lots on email address.
• Messenger offers more click rates from 70% to 90% which is 4 times that of emails
• Messenger’s click rates go up to 48% which is way ahead compared to that of email’s click rates
• Conversations involve exchange of information. Every time we converse, we get information and that is easy through messenger.
• Messenger leverages the power of dynamic content over static content as they can be personalized.
• When you have content you can send the right message to the right person at the right time and that is possible through Messenger marketing.
• Messenger can automatically respond based on some predefined rules and email cannot.
• Messenger has performed exceptionally well in terms of popularity and usage. It is interesting to know that Messenger got 1.3 billion users. Facebook took more time to reach this target. This means that your customers are on Messenger and will be able to communicate you through messenger. To sum it all up it is a must have for all businesses.
• Messenger can automatically guide a user till the end of your sales funnel,, starting from Awareness and ending with Decision. Each step involves gathering customer information and delivering information such that your leads can make a decision
• Messenger can be used as a widget too. It can be inserted in the home page of oyur company website and lets users message your business. The plugin will be able to recognize the user and can come up with a “Hi! How can I help you?” response. When selected the widget opens up on the webpage and the messenger begins to respond. When a user engages with your plugin it allows you to message them at a later time. One of the biggest benefits here is that there is no need for a sign up process. They are already in your sales funnel.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing etc. Our services through our various plans and packages related to SEO services, SEM Services, SMM Services with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
