What is White, Black and Grey SEO ? |ON Page & OFF Page Optimization
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What is White, Black and Grey SEO ? |ON Page & OFF Page Optimization
The growth and development and technology have impacted a lot of fields, out of which business is also the same. Business firms rely on technology for surviving in the market because they realize that it is necessary for them to adopt certain practices for surviving in today’s market which is highly competitive and survival of the fittest is the criteria for the same. It is such that one must rely on smart work too along with hard work as one has to make calculated efforts in order to gain more from what is being invested.
Search Engine Optimization is the process of increasing your outreach on search engines such that by just entering few keywords, you can get results about your company on search engines. It has evolved into one of the ways which companies use to increase their online outreach. Although they are simple, here are some of the points which can be considered when you are planning your strategy for SEO as they play a major role in influencing your SEO campaign. In other words, it is simply the act of bringing your website to the top of your search engine result pages (SERPs). This act of optimization is classified into two types: On page optimization and Off page optimization.
On page Search Engine Optimization
It is the process of optimizing individual web pages for gaining more traffic in your search engines. It refers to both content and HTML source code as both of them can be optimized, unlike off page SEO which refers to the optimization of links.
Off page Search Engine Optimization
As mentioned earlier, it is the optimization of links, the most important being social media marketing and social media book-marking. This is important because by doing adding reference links from other websites you have more chances of more mentions on social media.
On page and off page SEO can be done in 3 ways
1. White hat SEO
2. Black hat SEO
3. Grey hat SEO
White hat SEO
Black Hat SEO
This is the complete opposite of white hat SEO. It is all about implementing techniques to impress search engines and not the users. The website might get screwed up if found following such techniques but this can be done by using bots, programs, tools etc which does not require much involvement of humans.
Grey Hat SEO
This is the combination of the techniques used in both White hat SEO and Black hat SEO. A lot of people who are new to the marketing field are into grey hat SEO.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing etc. Our services through our various plans and packages related to SEO services, SEM Services, SMM Services with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
