What Is The Ideal Duration Of An Explainer Video?
What Is The Ideal Duration Of An Explainer Video?
Video is swiftly maturing one of the most effective marketing means for groups of all extents and businesses. Customers are regularly demanding more video content when it comes to product education and brand information. The analysis predicts that 82% of all online content will consist of some video in the subsequent two years, and it is the subject type that 54% of consumers prefer over all others. This factor brings us to the importance of figuring out just how long your marketing, sales, and explainer videos should be.
Before we discover the standard length of an animated explainer video, here are the things that you need to know in creating one:
Do not rely on your video.
Put your focus to 2-3 points, use it as a way to get started or introduce your brand, and have another team to make the surplus of the sales and promotion. Do not barrage your viewers or audience with tons of information that aren’t necessary.
The shorter, the better.
It can benefit you to save money and time during production, but there is a greater possibility that your spectators will watch more of it. The study says that as video length increases, there’s a significant drop in the observed video percentage.
Get to the point.
Introduce your business as soon as possible. Utilize the first 5 to 10 seconds of the video to deliver your pitch. It’s the information that matters in the explainer video, like your pitch and call to action (CTA).
What is the ideal video length or duration?
Like any marketing video, every type of explainer video always has a precise range. That depends on the offering and call to action. It usually lasts around 2 minutes or less than 60 seconds. Again, shorter is better. A compelling animated explainer video, generally between 60-90 seconds in length, with a clear call to action at the end, is one of the most measurably practical tools when launching a company or product.
Viewer engagement has proved to decline when the length of a video reaches a certain point. The research analyzed over half a million videos with over 1.3 billion plays, and the results showed that engagement holds steady for videos that are up to two minutes in length. While videos should stay under the sweet spot of two minutes long, there isn’t a noticeable difference in engagement for 60-second videos versus 90-second videos (or any point in between).
And we’re done!
Remember that the 60 to the 90-second point is only a guideline. It is not a set time duration. Based upon all the determinants to be admitted, you’ll need to be amenable with the time-span. When push comes to shove, your explainer video should deliver its goal efficiently. Designing an animated explainer video can be difficult. If you resemble an explainer video that indeed compels your viewers into action, don’t hesitate to reach out to us – this is what we live for. Our highly experienced AV unit is just a click away.
Visit our website now:
https://www.radiancevisiongroup.com/
https://www.radiancevision.co.in/
