Video production for closing sales
Video production for closing sales
Today the act of closing sales is no longer a job of a salesperson. Consumers are taking up the decisions related to buying the right product at right price by researching for information online as a major chunk of them do a lot of research before buying a product. In one way or the other, we can say that consumers are selling themselves.
A buyer goes through 3 stages while making a purchase:
• Awareness:A buyer becomes aware of a need which has to be fulfilled.
•Consideration: The buyer will consider the different ways to fulfill the need.
• Decision: The buyer will make a decision as to which solution to be opted.
In each stage there has to be information which has to be available to the buyer for helping them to proceed to the upcoming stages. Therefore all the stages must have video content lined up in a particular order as every stage is separate and distinct.
Here’s how you can create a high converting explainer video:
1. Know what your audience is looking for:
At this point your customers might be having a bunch of solutions to their problems. Out of all of them they will most probably arrive at only one. So what will your customers look at this stage? At this point don’t come up with product centric videos. At this stage, the customer might have generated trust over your brand and they will be looking for some reassurance that they have made a good choice by purchasing your product. After building trust they will look for testimonial videos for building trust on your products. So focus on such aspects.
2. Know which types of workers works best:
Now that you might know what your customer is looking for, you can start to think about how you can push these leads into conversions. You have to concentrate on how your customers can build trust on your products. Here you have to concentrate on how they can build trust on you. But how can you do that? Testimonial videos.
3. Choose your distribution channels wisely:
Here you have to decide when and where you have to upload your videos which are ready to be used along with whom you are going to target. If you are targeting a trendy audience, then you can upload your videos on platforms which can cause a trend. If you are looking for a business related audience, then you can upload on LinkedIn. But you can also try platforms like Facebook and YouTube as you can target a larger audience.
4. High quality videos matter:
Don’t settle for videos with mediocre quality. Your videos must be recorded in HD as people of today will not expect to watch pixilated videos, especially when a video is uploaded to generate leads and convert that into sales. Sound plays in important role in this if there is a lot of talking. This calls for the usage of dedicated microphones and audio recording equipment.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to video production etc. Our services through our various plans and packages related to Corporate Film Makers, 2D 3D Animations with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
