Video
content can be a significant addition to your content mix for inbound
marketing. Video content is predicted to account for approximately
three-quarters of all internet traffic by the end of this year. However,
persuading people to watch your films might be difficult, as the longer they
are, the more likely they will become bored and stop watching. Your video will
be assessed based on its substance, presentation, production quality, style,
and useful information. What can we deduce from this?
To
keep your audience's attention, your material needs to be absolutely
outstanding.
Video
Post-Production Tips
1. Make sure the video's pace corresponds
to the emotional response you want viewers to have.
Your
video's tone, structure, and pacing have a significant impact on its
effectiveness and emotional impact on your viewers. Build suspense and drama by
organising shots according to your storyboard and script to tell a storey that
would be compelling to you.
2. Use b-roll to your advantage.
B-roll
material that matches the storey can be used to hide your cuts. If you didn't
record it yourself, you can get b-roll and other stock footage on various
websites, but it's better to keep all of your shots in the same location to
keep the video consistent. If more b-roll is required, take the extra time to
film it.
3. Play music in the background.
Light
background music can mask any background noise and give your film a tone and
feeling that words and visuals alone can't deliver. If you use licenced music,
your video may be removed.
4. Make the text in the video as
optimised as possible.
Maintain
a simple, professional, and sharp style in your text and titles. Choose a clear
and bold font, limit the number of words on your video screen, and use text
animations to keep the viewer interested with new updates to the video they're
watching.
5. Make your video platform-friendly.
While
you're editing, keep in mind where your video will appear. Is it for your blog,
YouTube channel, or Facebook? Each site has its own requirements; for example,
on Facebook, where 85 percent of users watch videos without sound, you'll want
to utilise captions so that people can follow along without hearing the audio.
Because YouTube videos aren't counted until someone watches for 30 seconds or
more, make the opening 30 seconds as fascinating and appealing as possible.
Closure
It's
as simple as pulling out your phone and dialling Radiance Vision for further
suggestions on how to get started recording. We have a team of audiovisual
service providers in Mumbai and Vashi who are extremely skilled.
Visit our website now:
https://www.radiancevisiongroup.com/.
https://www.radiancevision.co.in/