Tools for Analyzing the Performance of your Digital Marketing Campaigns
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Tools for Analyzing the Performance of your Digital Marketing Campaigns
The development of technology has resulted in a lot of companies conducting a lot of their operations online. Times have changed drastically but in a steady manner such that more preference is being given to smart work rather than hard work. The main difference between them is that smart work is the investing of required efforts in an optimal manner such that there is not much wastage and in the end you get maximum returns with minimum efforts. This process is indeed complex as it requires a lot of planning and analysis. The basic structure for an online ad campaign consists of coming up with a campaign, testing it, analysing the results and acting accordingly.
Data is one of the most components of any campaign as it helps you in finding out if your campaign is going on in the right track. Therefore it is necessary to analyse your data and act accordingly. Fortunately there are a lot of tools which helps in the same. Here are some of them.
1. SE Ranking:
Taking initiatives for improving your company without considering your competitors can be risky, so it very important to analyse the competitors of your business as it can be crucial for the growth of a company. This tool helps you in finding information about your competitors. Information related to stuff like sources of traffic and leads, types of paid and unpaid campaigns etc can also be retrieved. By using this tool you can compare your company with your competitors and work accordingly.
2. Finteza:
If you are looking forward to work in an organized manner which contributes to working faster, then you have to consider a lot of factors which can determine the same. You can use Finteza for identifying the right elements as it saves you a lot of time so that you can concentrate on stuff like traffic from sources etc. Finteza also provides a lot of information about the quality of traffic from Facebook ads, users interaction etc. This tool can analyse the soft wares used, visitors, conversions etc.
3. Convertable:
It is necessary for anyone companies to store information about their visitors, particularly those who uses web forms. Convertible will help you in an effective way for collecting information from your users. It can tell you how visitors visit your website, the keywords used to find you, web pages, time taken to view your pages etc, devices used etc. You can also analyse traffic from PPC ads too. It also has a word press plug-in which is a big boon for bloggers. By using this you can scale up your operations and come up with a better marketing strategy.
4. Curalate:
You can use Curalate in your want your business to grow socially. This tool will help you to sell social content in a practical way, enabling you to convert your leads into conversions. It can also analyse what customers are telling about you too through platforms like Pinterest, Tumblr etc.
5. Pardot:
This software offers analytics such as open rates, most popular content, most performing emails etc. Through this you can create reports and view key performing metrics without much hassles.
Data helps marketers to understand the various prospects and personalities of your company. By using the right analytics you can leverage data in your business and get an edge over your competitors.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing etc. Our services through our various plans and packages related to SEO services, SEM Services, SMM Services with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
