The Reality and Myths of Explainer Videos Explained
The Reality and Myths of Explainer Videos Explained
The idea behind the creation of explainer videos is to talk about the company in an effective and an efficient way. It is done to stimulate the audio and the auditory senses because sometimes when words fail, video speaks. When such videos are made, video makers have to plan a lot in the creation of the same as it has appeal a lot to the viewers which will eventually result in conversions. It is in this time when makers come across a lot of myths or end up making some mistakes which can be detrimental to the success of the company. Here are some myths makers come across, followed by the reality:
1. Humour is a big no-no: With a lot of competitors in the market it has become very difficult for explainer videos to be noticed. Creators use various means like humour to attract the viewers. However the primary objective of a explainer video is to explain, not entertain. This might be a myth but it is not entirely true. Viewers look forward for edutainment. So if you want to achieve that, you have to make a video which is memorable. Sometimes humour might not work out in cases which require an emotional or a sensitive appeal. However in some instances you might not be needing humour, but in the end it is all about making it effective.
2. Long and detailed explanations must be present: Creators must remember that they are viewing an educational video, not a dissertation. A good output must convey enough information with minimum time consumed. No wonder how amazing your video can be, people have a short attention span. Such videos must focus on conversion too. Surveys suggest that videos must be 90 seconds to 30 minutes long. If the video is too long, viewers might not tend to watch them.
3. Animation must not be used in these videos: Animation is used to make it more appealing. When live action and animation are compared, each has their own pros and cons. Live action might require a lot of investment of time and money in areas like finding actors who position themselves in front of the camera and explain and film makers who can record the same, followed by music, editing etc. To combat all of those issues, companies opt for animated videos through the usage of 3D/2D/White-board animation/ Kinetic Typography etc as the makers claim that they are more appealing. However 3D videos are the most expensive form of animation and one might encounter certain constraints in viewing them in devices like cell- phones, so it must be used carefully.
4. Music guarantees the success of these videos: Music does not guarantee the success of a video. It is just used to engage an audience. If the music is good and video content is bad, the video will still be a failure. It%u2019s like having a bad movie with amazing music. The success of a video depends upon the script and the presentation. The success is achieved through solid content, proper visualisation and execution.
5. There%u2019s nothing to say: The idea of having a company is to have something communicate to the public. To sum it all up, such videos are for convincing the viewers about what makes your product unique from its competitors.
We at Radiance Vision are a bunch of experienced professionals who will help our clients get the best and the suitable output in educational videos production.
