The Impact of Mobile Video Optimization
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The Impact of Mobile Video Optimization
Today mobile phones have a wider reach compared to desktops. Studies suggests that there are more mobile users than desktop users such that by 2021, it is predicted that most of the internet traffic from mobile phones i.e., around 75% of it will come from video content. This means that mobile video consumption is very high and it is increasing with progress of time, the best part being a lot of videos can be shared too.
This leads to easy marketing where there are higher views, engagement and click throughs. It has also created a need for videos to be made compatible for mobiles. Here are some of the impacts it can have on the conversions from pipelines to connections:
1. Vertical videos:
We tend to hold our phones vertically most of the time. Therefore tilting your phone to watch videos and tilting it back to normal will be a cumbersome act. Many marketers are now testing the videos with phones being held vertically. Vertical videos are popping up as in app ads. A study from Facebook suggests that 79% of the video consumers prefer watching videos in vertical format and 65% of video consumers have a positive attitude towards those companies which releases videos which can be watched by holding our phones in a vertical manner as they claim it to be innovative.
2. Native video uploads:
Natively uploaded videos play automatically whereas for other formats you have to click to play the videos. This suggests that there is a higher average of around 1055% of share rate with native videos compared to third party links. Experts advices marketers to have a keyword density for videos which are to uploaded separately on platforms such as YouTube, Vimeo and Facebook as people claim that it is a powerful way of achieving around 3 times of your SEO potential.
3. Mobile compatibility:
People claim that adding explainer videos to your home page of your website can increase the conversion rate by 23%. Dropbox has one of the best landing pages which have explainer videos. Dropbox’s main page had a simple layout with download button. Viewers tend to watch the video and understood the functioning of Dropbox. People went on to download it. This generated revenue of $48 million. To begin with, make sure that the landing page is responsive. You can use thumbnails in the videos which creates a sense of curiosity in the minds of the users, but one must be cautious not to overdo them. It is also very important to test and see how the audience will interact with the videos i.e., check if they interact with your videos immediately or if they take time to interact with your videos or if they are distracted by something in your landing page
4. Subtitles:
It is necessary for your videos to make sense even if they are muted. You will come across viewers who will look at your videos for few seconds and end up deciding if it is worth watching. This means that you have to have videos which does not rely on audio or narration. It should make sense even if it is muted, which implies that visuals should be powerful enough to make the viewers watch your video till the end. This can be achieved by adding subtitles or captions as it will grab the attention of the viewers, keep them engaged or might even end up with them reacting, resulting in a conversion.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to video production etc. Our services through our various plans and packages related to Corporate Film Makers, 2D 3D Animations with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
