The Art of Gaining More Traffic to Your Website
The Art of Gaining More Traffic to Your Website
The development of technology has resulted in a lot of people managing their operations online. A majority of the operations, be it client interaction, sales etc happen online. This has resulted in people creating a website for their company.
Some hire in house creators while some outsource this task. Regardless of that, it is very important for your website to have visitors to your website as by increasing the number of visitors to your website you can increase the chances of getting more leads and conversions. You can get traffic from different sources. There are different types of traffic a website can get.
1. Direct traffic is about brand awareness. If people are able to access your website by typing its name or the URL of the same in the browser input, then it is quite evident that your website has enough recognition.
2. Organic traffic depends upon in the SEO activities. Although generating organic traffic requires a lot of money, in the end, it will pay off.
3. Paid traffic relies on PPC advertising and campaigns being run on platforms like Facebook, Google etc.
4. Traffic generated from social media platforms like Facebook etc can be successful at drawing traffic through a combination of targeting options.
5. Email marketing is done through email campaigns and newsletters.
Here are some strategies which you can look into for drawing more traffic to your website:
1. Increase traffic quality through keywords:
Selecting random keywords will end up getting random traffic. Keywords should be such that they are carefully chosen so that in the end they are converted into sales. By doing so, you will end up drawing the traffic which will end up getting more sales. You can do this through keyword suggestion tools as they provide metrics to make the selection of keywords easier. The basic idea of a keyword difficulty is “Low difficulty and High volume”. Experts use a lot of keyword suggestion tools to discover search terms. By investing in SEO tools your efforts will pay off.
2. Competitor analysis:
This is something amazing when done right but people might be confused how to do the same, tools to be used etc. By doing so you can understand and compare the strengths and weaknesses of the SEO strategies used by your competitors. Tools like SimilarWeb is useful for exploring the traffic sources of your competitors. This can be used to understand them too.
3. Long-tail keywords:
It makes around 40% of the online searches. It generates organic traffic as they can correlate to how many people can search the web in reality. This is at par with Google’s Hummingbird update in 2017. In the era of voice search and personalization of queries, a business must understand the importance of long tail keywords such that by grabbing the opportunity you end up generating a lot of traffic through long tail SEO. You can try viewing the long tail keywords as highly specific search phases. By doing so there will not be a need to optimize website for a lot of keywords. If they can match the intent of your users, then you can draw a lot of traffic with just a small bunch of keywords.
4. Social media promotion:
It is quite obvious that Mark Zuckerberg’s creation is outgrowing social media to become a commercial platform for drawing organic traffic. So now that you might’ve decided to do social media promotion, you might be wondering which platform to use. The variety of social media platforms cater to the variety of the types of business firms. For example, if your business is related to design or photography etc, you can advertise on Pinterest. If your business is related to influencers, then you can try for LinkedIn. If you are looking for more audience coverage regardless of the type of business you won, then you can use Facebook.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing etc. Our services through our various plans and packages related to SEO services, SEM Services, SMM Services with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
