Statistics of Sucessfull Future of Video Marketing
Statistics of Sucessfull Future of Video Marketing
Video marketing is an amazing way of conveying a message, but is there a future for the same? Is there going to be an increase in the number of videos being uploaded/consumed? Read on to find out:
1. Internet Traffic:
Syndcast- a digital solutions related company, has predicted that a major chunk of more than 70% of the internet traffic will be videos, which is indeed a huge number. Another statistics claims that almost 80% of the web traffic of the world will be from videos in the upcoming years. This means that around 3 quarters of the internet traffic will be videos.
2. Views on Facebook:
In 2016, Facebook estimated that there are around 8 billion videos which were viewed in a day. It is also expected that this will be doubled in the future and it will continue to grow. Facebook has around 1.7 billion active users around the globe. This is an increase of 15% which happens in an annual basis, through which we can conclude that there will be an increase in video consumption in the upcoming years.
3. User engagement:
Videos are one of the most sought ways of keeping the target audience glued to the campaigns because it is an efficient and effective way of keeping the audience engaged as the format is like that. Studies suggests that 80% of the internet users can remember videos which they saw almost a month ago and 46% of the viewers responded after watching the ad videos.
4. Marketing emails:
Marketers claim the word “video” says it all. By just using video in the email subject, the open rates can be increased by 19% along with an increase in the click through rates by 65%. It has also resulted in the reduction of people who have not subscribed to the videos by 26%.
5. Twitter engagement:
Whatever engagement videos have on emails, the same is being followed on other social networks too. Posts with videos have more presence and shares, particularly on Facebook. There is a study which claims that videos helps in improving the engagement rate by 28%.
6. Uploads:
The increase in the number of video consumers and uploads doesn’t mean that it will result in the decline of the same after a particular point. This is just the beginning. By 2020, it is predicted that around 7 trillion video clips are going to be uploaded, which loosely translates to approximately 3 videos per person everyday.
7. Videos in mobiles:
Videos have taken more time to dominate cell phones because video tends to consume a lot of mobile data. Despite that, in 2020 it is predicted that mobile video consumption is expected to increase by 11 times the current number. This represents around 75% of the mobile data traffic of the world. This is due to videos have a tendency to capture the attention when they are provided an overview of the product.
8. Digital videos:
Digital videos refer to videos being watched on platforms like YouTube etc. There has been an increase in the number of visitors to YouTube by 3 times over the year as people have begun trying to watch videos. Once users begin watching videos on YouTube, they spend around 40 minutes doing the same.
9. Audience:
YouTube reaches out to age groups of 18-34 year olds than any other cable networks across a wide range of devices. This is due to the rise in the popularity of digital videos which has resulted in more popularity of videos in advertising. This is going to accelerate in the upcoming days.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to video production etc. Our services through our various plans and packages related to Corporate Film Makers, 2D 3D Animations with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
