Some Interesting Statistics About Marketing For 2019
Some Interesting Statistics About Marketing For 2019
Have you ever wondered what marketing has resulted in? What kind of graph movements does it generate etc. Marketing is something which has taken the world by storm. Here are some statistics which are testimonials to the same:
1. The top priority of 55% of the customers is to improve/personalize customer experience:
Customer experience plays an important role in the marketing strategy of companies. It also plays a critical role in branding. It is quite evident with a lot of companies acknowledging its importance through striving to deliver high quality experience topped with personalisation. This idea is becoming more central as time passes by and this is something which works, regardless of you being in retail or not.
2. Product videos increase purchases by 144%:
Studies have showed that videos is one of the most used methods for conveying a message about the company to the masses. It is also used to gain a lot of leads which can later be converted into sales too. A lot of companies like Facebook use links to convey information, but studies suggest that these links are ignored. To combat this issue, companies like Videolicious created some short videos which can help companies boost their sales. It is a very useful way to boost sales though, along with coming up with brand videos such that by conveying a strong story too you can gain a lot of sales.
3. Search engines 300% more traffic to the company’s website than social media:
Yes, social media is an amazing platform to mobilize leads for your company, but with a lot of people using it, do you know that social media mobilisation is an oversaturated and an overrated technique. This points us to something known as search engines. It is the place where you can gain more traction for your company and gain more conversions. Studies suggest 2 important conclusions:
A) 75%+ of people do not read past the first page of the search engine results.
B) Few people pay attention to few paid ads compared to those who read past the first page of the search engine results. Therefore, more than social media, you can figure out stuff like inbound marketing techniques as they can be more profitable compared to whatever you do on social media.
4. Blogs of 1500 or more words tends to get 22.6% more attention than shorter pieces:
It is quite surprising to find out that people prefer to read blog posts of 1500 words along with posts which have headlines of 6 to 13 words as they tend to get more clicks. Is it quite surprising to find out that people who prefer watching videos also prefer reading blog posts? But what is the context? If people prefer to read something interesting or useful, they will tend to read more obviously, which is logical. In the end what matters is the quality of your content than the quantity of the same.
5. More than 78% of consumers say that they unsubscribe to the company’s website because they claim that they were receiving too many emails:
You might have read a lot of posts or articles about the effectiveness of emails strategy. This practice can turn out to be a successful one if done correctly, the major issue being that a lot of companies tend to annoy customers by sending a lot of emails, eventually making them un subscribing themselves from the company or calling them as spam emails. No wonder how tempted you are, don’t end up sending such emails. Analyze your data and test them. If you end up taking measures without testing them, you might end up losing a lot of customers too.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing etc. Our services through our various plans and packages related to SEO services, SEM Services, SMM Services with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
