Social media is something which has taken the world by storm. It was started as a method of communicating with people. Today it has become an integral part of our lives such that one cannot survive without facebook. With the advancements in technology, there has been a need for the expansion of the presence of the companies on social media sites such as Facebook, Instagram, LinkedIn etc. Out of all the social media sites, Facebook is a social media platform which has billions of user and the number is set to grow every year. With a growing number of users, it has become important for companies to expand their presence into Facebook too. This has enabled companies producing Facebook ads for their companies. Companies advertise their products or services on Facebook due to the need for a larger outreach. Here’s how you can make your Facebook video ad look professional as mobile phones, Facebook and video ads go hand in hand and so does Facebook and SMM.
1. Video format:
People do not tend to rotate their phones to a horizontal manner to view their videos. Horizontal videos tend to take up more space when viewed so by doing so they get to look more professional and this is something which you can do to start with a video format which will help you the most.
2. Add captions:
Have you noticed that Facebook videos tend to play without sound when you scroll through your feed? A major chunk of your social media video content is created such that they are made to play on mute on a default basis. If a video is visually attractive, then people will tend to play it and watch it with the sound on. You will tend to lose viewers if your video content is such that you have to turn on the sound. The best way to solve this problem is to add captions to explain certain aspects of the videos.
3. Capture attention:
When you are creating a video for your business for uploading it on YouTube, make sure that it includes in depth information because internet users land on platforms when they are in the need for detailed videos. Your videos must convey information with minimum time taken. This is where testing matters. Test your videos to check which time limit works.
If you are looking forward to create video content such that you want to prevent people from scrolling past your ad, you have to create content such that it connects with the audience. You have to draw their attention.
If you are looking forward to get maximum returns from your advertisements, you have to strive to target your audience as much as possible. You can start off by creating a buyer persona such that you conduct some basic research about your audience. This might be useful for a company which is looking forward to build brand awareness rather than competing.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing etc. Our services through our various plans and packages related to SEO services, SEM Services, SMM Services with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.