WHAT IS A SITEMAP AND HOW DO THEY MATTER?
WHAT IS A SITEMAP AND HOW DO THEY MATTER?
Even without much (or any) experience with web development, chances still are that you’ve heard of Search Engine Optimization (SEO). This is a latitudinous (broad in a non-geographical sense) term for a humongous list of procedural techniques that can improve your site’s rankings in search engines. Most of these SEO strategies that you hear about are focused on keywords – but there are other tasks that are equally vital.
For instance, one of the best things you can do to boost your organic traffic is designing a sitemap. This is a list of all URLs of a website which can be accessed by users as well as bots or crawlers on your site with some information about them. It can be in the form of a document where you display your website’s structure and links. This is done between different web pages of your website. We all know how Google knows everything about everyone, Google bots wriggle around the web in search of new links and bots travel through the web using these links.
A major reason why sitemap in SEO becomes important to implement is that not only it helps a user in exploring and navigating through your site but it will also assist crawlers (or as I like to call them wrigglers) to fetch correct link structure of your site which helps you to get your pages found easily.
Sitemaps become more important for a highly dynamic website where there are a huge number of p[ages added and deleted on a daily basis. Earlier sitemaps were made in HTML which was prone to errors because of their lenient syntax regulations. As opposed to the past, today they have evolved into XML (Extensible Markup Language) files that target Google bots. It is prudent to use XML sitemaps as there is no scope for error due to strict syntax regulations.
The Benefits of Using a Sitemap :
Using a sitemap has numerous benefits. Apart from it being easier to navigate, it also gives better visibility to search engines. Sitemaps overture the opportunity to link search engines with any changes made to the site as soon as they happen. Search engines cannot be expected to rush to account for the changes on the pages. However, the edits that have been made will be way faster as compared to when a website does not have a sitemap.
On the brighter side, sitemaps even aid in fixing poor internal linking. Despite all this, it should still be taken into consideration that it is not a wise idea to rely on a sitemap rather than fixing your errors.
Using a sitemap is extremely important in contributing to your success in case your website is new or if there are a significant number of new or recently updated pages. Although it is possible to go on without a sitemap, it is inevitable that sitemaps will become the standard for submitting a site to search engines. Crawlers yet, regardless of all this, will continue to index the internet, and sitemaps will not make this standard procedure for crawling obsolete.
It is legitimate to say that sitemaps will only achieve more importance.
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