Most of you have watched other websites/ traffic and mostly you must have used SEMrush Traffic Analytics. Despite this, many of you are unaware of the reasons for this tool being considered one of the most powerful in the SEMrush suite. Let us explain
SEMrush Traffic Analytics is a profoundly competent and potent market intelligence aggregator, it's most appreciated ability being able to transform petabytes of web traffic and visitor behaviour data into insightful graphs and charts that can be used to make informed business decisions.
SEMrush being the advanced traffic analytics and reporting company it is, providing advanced traffic, leads and user analytics services to help brands understand their sales performance and respond in real-time proves to be the best. The company has a strategic partnership with NVIDIA that enables them to provide a solution for Power Clouds and use NVIDIA for deep learning and cloud optimization.
Their solution, market explorer and SEMrush Traffic Analytics is still quite new and as they say, it is not a done deal. So here are 10 things you don’t know about SEMrush Traffic Analytics and Market Explorer.
1. Subscribers to market explorer can browse all websites using SEMrush traffic analytics solution and receive recommendations by the market analysis engine
2. Analytics platform automatically plans and benchmarks traffic and performance to inform brands.
3. Apart from traffic analytics, it also reports the overall visitor behaviour and the driving factors behind its findings, displaying all reports in plain and easily understandable language.
4. Market Explorer aims to provide marketers with actionable insights by providing data on traffic patterns as opposed to insights on actual visitor behaviour.
5. Another super WOWing task the market Explorer does is connecting analytics with the Power Cloud, thus helping marketing teams to make real-time decisions and evaluate marketing performance.
6. Market Explorer is also the supreme decision making authority to publish reports faster and keep analytics data consistent so that the source and results are consistently available.
7. Market Explorer provides look-ahead strategy so your organization can take advantage of immediate and long-term business opportunities by promoting relevant and actionable insight.
8. In the future, marketers can enrich SEMrush Traffic Analytics and Market Explorer with data from IoT devices to identify new opportunities.
9. Marketing teams that move into the high-turnover era by bringing on new agencies and consultants in the field have a role to play in identifying and measuring return on investment in the return channel in the new year.
10. SEMrush Traffic Analytics includes a planning feature to assist in the planning of campaigns and promotes planning automation, which can streamline the agency staffing process and help optimize marketing spend.