What
has changed in your sales process as the pandemic progressed? Have your fingers
become numb from typing too many emails? Perhaps you have to jolt yourself
awake for a new zoom call. Throughout your sales process, you're employing much
more video. This year, we saw how video enabled sales teams to break through
barriers to book more meetings, remove friction from the buyer's journey, and
shorten transaction cycles in a year marked by restrictions.
We've
put together a list of the top five ways to use video in sales to close more
deals and get a competitive advantage:
Make
it personal and you'll stand out from the crowd.
Because
video is the next best thing to being there in person, think of it as your
crowbar for piercing inboxes. Even putting the word "video" in the
subject line increases the likelihood of your email being opened 5 times and
getting a response by 8 times. A video thumbnail, once opened, is a valuable
resource. So make a distinctive and attention-getting video (and thumbnail)
that your prospects won't be able to ignore!
Clearly
describe yourself
Video
is an excellent tool for demonstration as well as connecting personally. It's
also your most effective tool when working remotely. Consider how the medium
combines audio and video education while also allowing you to emphasise
emotions. When you add in the ability to pause, replay, and share, a video may
just be more practical and effective than an in-person demo.
Make
a plan
Video
recording is simple and quick, but without a strategy, it will be ineffective.
Utilize video analytics and learn about video best practises before getting
started to work smarter rather than harder.
Increase
the number of people you contact personally
In
the spirit of strategy, here's a hint: not every video in your sales process
has to be customised for a single person. You may still make a personal
connection while distributing the same video to several people if you're
wanting to scale up your efforts.
During
the sales process, use video
Video
can help you arrange meetings, create relationships, and earn more business in
a variety of ways. And when you combine those strategies to leverage video
throughout your entire firm, you'll get even better results.
Try
It Out
Begin
by considering how you can engage with your viewers on a personal level,
properly explain yourself, scale your business, and strategically employ video
throughout your sales process. We hope you've been motivated to take your video
selling to the next level in 2021. Because you have the skills to connect and
improve your sales process even if you're on the other side of the world!
Visit Our Website Now:
https://www.radiancevisiongroup.com/
https://www.radiancevision.co.in/