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Sales Prospecting With Videos In 2021

Sales Prospecting With Videos In 2021

What has changed in your sales process as the pandemic progressed? Have your fingers become numb from typing too many emails? Perhaps you have to jolt yourself awake for a new zoom call. Throughout your sales process, you're employing much more video. This year, we saw how video enabled sales teams to break through barriers to book more meetings, remove friction from the buyer's journey, and shorten transaction cycles in a year marked by restrictions.

 

We've put together a list of the top five ways to use video in sales to close more deals and get a competitive advantage:

 

Make it personal and you'll stand out from the crowd.

Because video is the next best thing to being there in person, think of it as your crowbar for piercing inboxes. Even putting the word "video" in the subject line increases the likelihood of your email being opened 5 times and getting a response by 8 times. A video thumbnail, once opened, is a valuable resource. So make a distinctive and attention-getting video (and thumbnail) that your prospects won't be able to ignore!

 

Clearly describe yourself

Video is an excellent tool for demonstration as well as connecting personally. It's also your most effective tool when working remotely. Consider how the medium combines audio and video education while also allowing you to emphasise emotions. When you add in the ability to pause, replay, and share, a video may just be more practical and effective than an in-person demo.

 

Make a plan

Video recording is simple and quick, but without a strategy, it will be ineffective. Utilize video analytics and learn about video best practises before getting started to work smarter rather than harder.

 

Increase the number of people you contact personally

In the spirit of strategy, here's a hint: not every video in your sales process has to be customised for a single person. You may still make a personal connection while distributing the same video to several people if you're wanting to scale up your efforts.

 

During the sales process, use video

Video can help you arrange meetings, create relationships, and earn more business in a variety of ways. And when you combine those strategies to leverage video throughout your entire firm, you'll get even better results.

 

Try It Out

Begin by considering how you can engage with your viewers on a personal level, properly explain yourself, scale your business, and strategically employ video throughout your sales process. We hope you've been motivated to take your video selling to the next level in 2021. Because you have the skills to connect and improve your sales process even if you're on the other side of the world!

 

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