REVERSE MARKETING-EXPLANATION AND USES
REVERSE MARKETING-EXPLANATION AND USES
You all remember the national economic downturn that began in 2008. Well, that saw many companies suffer with their equity. At such a time where consumers were buying less and saving more, I used to wonder how did a boutique outdoor clothing company that goes by the name Patagonia see its sales skyrocket between 2008 and 2011? Well, now as I understand it, they understood and respected their customers.
So, the question arises, WHAT IS REVERSE MARKETING?
Reverse Marketing is a concept of marketing in which the customer seeks the firm as opposed to the usual way of marketers seeking the customer. In this marketing strategy, it is the consumer that seeks out a company or a product on its own rather than a company trying to sell specific products to consumers
In fact, this method is actually based on reverse psychology wherein we make another person do or say something by telling them the contrary of what is favoured.
In reverse marketing, a business gives information about their product or service to consumers. This piece of information acts as an advisor to the consumers. And well the consumers are charged no extra cost for this extra information. Businesses direct the consumer’s attention towards their brand and try to acquire customer trust and create Customer Loyalty.
Why does Reverse Marketing work?
Well, the truth is that no one likes to be told what to do. Have you ever noticed babies closely? You will rarely find a baby doing exactly what he/she has been told to do. On the contrary, he finds it fun to do what exactly has been prohibited to him. Well, our subconscious mind works exactly as that of a baby and does not want to be directed –well, of course unless there is some compulsion.
COMMON USES OF REVERSE MARKETING
Using this unusual approach, reverse marketing has cumulated success for quite a few companies as it steers people away from fear tactics and the feeling of being sold to.
1. Improvement of brand image
Companies that feature advertising on their companies’ principles, social responsibility and ethical profile create customer loyalty because customers believe they are not supporting a mass-producing socially reprobated conglomerate.
2. Shun “coercive marketing” strategies
Many companies focus their efforts on hard selling to new customers and upselling or cross selling to the customers they already have, however reverse marketing focuses on enriching the lives of their customers through knowledge and education.
3. Cuts out “hard sales” and abrasive tactics
Sales tactics push for the purchase of products designed to fix specific problems, but the attraction-marketing model enforces the building of relationships and ensures rapport so the customers’ needs are met.
4. Build relationships with customers
Once you become the authority brand in the eyes of your customer, it then becomes their responsibility to do all the searching and find your product through all the help and advice you have offered them. This way through the relationship that was constructed over time, they develop confidence in your firm to offer them benefits and useful products or service.
We at Radiance Vision Group are situated in Mumbai,Navi Mumbai, Vashi and Thane. We are committed to providing high-quality service to our clients in fields related to digital marketing, video production etc. Our services through our various plans and packages related to SEO services, SEM Services, SEM Services, SMM Services, Corporate Film Makers,Visual Effects, 2D 3D Animations with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Navi Mumbai, Vashi and Thane but by people all around the world too.
