Research for Explainer Video Production Explained
Research for Explainer Video Production Explained
An explainer video is a video which explains what your product or your service is all about. The primary purpose of explainer video production is to educate the viewers. They are videos which are to the point and are visually attractive. Is explainer video a part of your broad marketing strategy but you don’t know where to begin with? Like any marketing plan the first step is research and here is how you can research your audience before producing an explainer video:
1. Social media listing:
This is something more than just responding to Facebook comments. It is important to have a reactive approach to address the concerns of your customers. It is a process of seeking information for making your marketing strategy effective. You should gather data actively on a daily basis as this will help you identify some habits of your customers which cannot be obtained by just looking into Facebook comments. Social media listing helps in identifying queries from specific groups/age/gender or people with common interests. You can do it by using some tools like Hootsuite, Social Mention, Followerwonk etc.
2. Client surveys:
Here you have to ask your current client base about your brand, company and products. They tend to give a much more detailed response compared to people who do not know about your company and this can be used to our advantage. This is a way of asking your customers how they came across your company etc. You can use tools like SurveyMonkey and Typeform to get this done.
3. Google analytics:
Do you know that you can conduct research and this can be done without taking help from any outside agencies. Google analytics is the most used tool for this. You can use it to get important information such as follows:
Demographics: Here you can get info like Age and Gender. By doing this you can get information to shape up your content to a much more relevant audience.
Interests: You can segment your audience into categories like Affinity Categories and In-Market Segments. By targeting Affinity Categories you can get an idea of what your audience have interest in. You can also get an understanding about the purchasing behaviour of your customers by looking into product-purchase interest.
Behaviour: Here you can segment the audience by Engagement, New vs Returning and Frequency and Recency. You can also track the new and recurring visitors and check how much they engage on your website as time spent on website also has an impact.
4. Sweepstakes:
Sweepstake is a promotional scheme where prizes are given to random people from a list of entries. It is more like a lottery. This is a great way for gathering information from the public. It is an incentive which can attract more people to participate. The more people participate, the more data you can collect. Prizes are enough to convince people to participate in contests as there is a possibility for them to win a prize which is a trick for you. If your survey is for a specific target then make sure that your target audience is targeted accordingly. In the end, participants must answer the questions such that if a generic audience is targeted, then a generic prize can be given.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to video production etc. Our services through our various plans and packages related to Corporate Film Makers, 2D 3D Animations with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
