Requirements for Explainer Video Production Explained
Requirements for Explainer Video Production Explained
When you are planning on implementing a marketing tactic you have to understand how it will fit into your overall marketing strategy. Trying tactic after tactic without a better understanding is a disastrous move. This is something not only for explainer video marketing, but for every marketing strategy as well.
Making a video for gaining conversions is something different compared to a normal video making.
Here’s how you can produce a great explainer video
The first stage involves choosing your video style. There are five broad types of videos which can be made: 2D, 3D, Moving typography, Whiteboard animation and live action. Budget varies accordingly. The usage also depends upon the need. You can use 3D if you want to sell a product which could need a deeper level of explanation. Moving typography can be used for storytelling as it can be used such that viewers end up watching the text do some actions while the narration goes on in the background. Live videos can be used for adding some depth to your business, but you have to consider a lot of money being invested in this if you want to produce a high quality video.
Pre Production
Before you start shooting your explainer videos you have to ideate it by writing a script as it is an important factor for generating conversions and you should not skip this step.
When you hire a production house for this, you have to manage costs related to equipment, crew fees etc. You should also find the right people who can act in your videos. Pre production also involves talent search as you have to find the right person who can not only shoot or produce the video, but can also act well in your videos, along with a good location for shooting the same, be it a studio or in some outdoor location.
Production
When production begins you have to have an idea of the people who will be in your videos, right from pre to post production as the costs have to be accounted for. Your equipment matters, such as cameras, sound equipment, lights etc. You should also consider the problem of bringing the right talent for your project, right from people who can shoot your video to people who can act in your video.
Post production
The final stage of your videos consists of editing and video design. Editing is all about going through the footage which was shot, removing the unwanted parts and joining the required ones to come out with the final video which can be used. In case of live videos this cannot be done as whatever happens are shot live. So just like other types of videos a lot of planning has to be done. Video design involves adding content such that the video is more descriptive in nature.
Conclusion
Although there are a lot of options to choose from in video production regarding the style of video, types of editing etc, one company’s style might not work for another due to factors such as budget, type of business etc. You have to analyse your company properly to come out with the type of video which will suit your company.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to video production etc. Our services through our various plans and packages related to Corporate Film Makers, 2D 3D Animations with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
