HOW TO PROMOTE YOUR CONTENT ON TWITTER
HOW TO PROMOTE YOUR CONTENT ON TWITTER
Twitter is a micro-blogging, social media platform that has just confirmed having over 300 million users. These 300 million statistics represent people, businesses and organizations. Twitter requires each post to be written in 140 characters or less, making it a mammoth way to stay in touch with friends, role-models and even colleagues without sacrificing too much time.
Some businesses, bloggers and professionals have achieved milestones using Twitter as a promotional tool; however, it must be done professionally and creatively. A common trend found in twitter users is that they respond well to articles, coupons and Twitter-only deals, but they do not respond well to hard selling. Hence, it is important to tailor your Tweets and submit your or your company's thoughts or content on a persistent basis.
Despite all this, organic reach on social media is gradually going extinct.
With this inevitable decline, more and more marketers face the challenge of how to promote content on Twitter. Any marketer who has even teensy-weensy knowledge of the digital space would also know that Twitter is invaluable for exalting the exposure of content to their audience, which is why this is such a pressing issue.
Whether it's to promote Twitter accounts themselves, or blogs, posts and other updates, one clear thing is establishing an effective presence on the social platform requires a combination of tried and true organic methods as well as paid tactics.
1. Track Engagement
Finding the 'master time' is essential if you want to promote content better than before. You want days/times when your network is most active. Scheduling your tweets around activity spikes within your Twitter feed is like fuelling your fire.
You also need to boost your tweet engagement by posting updates just before or just after the hour. This will help you to take advantage of users who are checking their social feeds before or after appointments or meetings.
2. Reaching Out To Influencers
Undoubtedly without influencers, any discussion on how to promote your content on Twitter is incomplete. If you want to amplify the reach of your content you need to connect with influencers within your industry. By doing this you can be leveraging their networks as well as yours. Identifying influencers within your industry should be easy using free tools such as Topsy, Feedly or Buzzsumo, TweetDeck etc.
3. Making use of Twitter Ads & Paid Tactics
Even though twitter ain't as advanced as Facebook, Twitter advertising is still gaining significant traction. Decreased organic reach and paid options on Twitter are becoming more attractive to marketers from the day the social network stepped its game up after going public in an attempt to further monetize.
4. Developing A Posting Calendar
Content calendars surprisingly can help you strategise and preschedule tweets and updates in a way that dovetails with your production schedule. When you develop a content calendar, you might want to be sure to include a section on social media promotion that includes Tweet copy and relevant hashtags.
now, while your content calendar will impact your behaviour on Twitter, it's also important that you are flexible enough to comment on real-time events.
Twitter is trend-driven, asking you to constantly be monitor and search for opportunities to capitalize on trends and get involved in the conversation.
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