MYTHS REGARDING SMM YOU NEED TO GET RID OF TODAY!
MYTHS REGARDING SMM YOU NEED TO GET RID OF TODAY!
SOCIAL MEDIA WILL IMMEDIATELY INCREASE LEADS AND SALES.
For e-commerce companies, consider social media to be like a flowing river of gold to increase sales. Everyday the addition of buy able pins, shop tabs on Facebook, and other fantastical plugins, has now made social media a huge marketplace itself.
The way social media steals the show for e-commerce companies, it is slightly biased for service-based companies or businesses with a higher product price. The main goal there becomes brand awareness and customer retention. But no matter what, in time, you will definitely see your leads and sales increase, but it isn’t shouldn’t be your make-it-or-break-it-metric. Urban Clap that now goes by the name Urban Company is a perfect example.
Social Media is Great for a Bad Reputation
Social media can be a powerful and legitimate tool for your brand, but when used improperly, it can also put your company’s reputation at stake. A number of companies have faced a humongous loss when their social media websites were used incorrectly by the company itself. Hence, when you are posting, you need to make sure that your tweet, image or whatever it is, does not provide false information, does not cast a slur on your brand’s reputation, disrespect or offend other people.
There’s No Point To Doing Social Media, My Company Isn’t Social-Media Friendly.
False. Every company is social media friendly. The tough part is when you have to create the right message to target the right audience. This is where many companies are left behind by their rivals. Customers these days expect your company to be on social media, so don’t let them down. A customer is to your company as is a guest to Indian traditional homes. i.e. “CUSTOMER DEVO BHAVA”.
My COMPANY IS DOING JUST FINE WITHOUT SOCIAL MEDIA.
How can this notion even let you sleep at night?! you need to prepare your company for the future and engaging in social media is how you do it. Another consideration is your competitors. While you are doing what you’ve always done, following your normal routine, your top competitor has four social media accounts, an engaged audience, and hence ranks higher than you do in search results. And you wonder where did you miss out.
Social Media Does Not Strengthen Your SEO Efforts
Well, it indeed is true that social media signals do not influence your website rankings DIRECTLY. However, a smart SMM strategy can actually bring new visitors to your site and guess what, this boosts up your RANK!. What is more interesting is that social media serves as a search engine, too. Now you know that it is worth paying attention to your SMM channels and improving them to attract more relevant traffic to your site.
You Can Publish the Same Content on Multiple Platforms
In her article posted on Hoot suite, Jylian Russell mentions that cross-posting and cross-promoting are two different strategies. You simply can not post the same message across different social media networks because you need to adapt your content for each channel that you are using.
