Have
you ever seen those videos that look as if someone was drawing a story on a
whiteboard while explaining something? This form of animation is called
“whiteboard animation”, and if you aren’t conscious of their potential, then
you’re in for a journey!
Whiteboard
animation videos are sections that imitate an artist drawing on a board in the
presence of a camera. In the start, people used live whiteboards and markers,
but today it’s habitually done using digital animation, which executes the
process cleaner and more productive. Whiteboard animations execute messages
simpler to learn and retain. And yes, that includes your marketing message as
well. They are said to have a high educational potential, which makes them
ideal for getting complex ideas across to your audience.
So, grab a few minutes and read into the points below.
Never start without a script
The
initial step in the making of any animated piece is writing a script. The
writing is the backbone of any video, and it will make all the subsequent steps
(storyboard, illustration, animation) much more comfortable. Your script must
have a solid structure (a beginning, a middle, and an end), and the information
should be distributed strategically.
Then comes the storyboard
A
storyboard should show all the essential scenes of your video so that the
process gets more comfortable for illustrators, animators, voice-over artists
(and everyone else involved in the project).
Include elements that boost brand awareness
Especially
if your fun details are calculated to increase your brand awareness. Add some
color! Use the visual features that make your brand recognizable—your brand
colors, logo, or even sounds!
Make your target audience feel connected to your brand
Including
your viewers in your narrative is an excellent trick to help animated marketing
videos achieve exceptionally fine. And it can come in incredibly handy as an
extra layer of customization in your whiteboard animation videos.
Keep it short and sweet
If
you create a small whiteboard video, probabilities are more chief that you’ll
keep your viewers consideration all the way through. The most beneficial point
you can do is to keep the time of your video between 60 and 90 seconds. That’s
enough to communicate a compelling message and maintain their undivided
attention.
Focus on quality
It
may sound harsh, but in the customer’s minds, lousy quality content equals
awful quality products or brands. On the other side, a label that has high
measures when it gets to its content is observed as honest and dependable.
Wrapping up
Let’s wrap it up! Whiteboard animations work great when you need to educate
your audience because they help communicate messages in a simple and visually
exciting way. We’re continually aspiring to think of new and creative ways
about Whiteboard Animation Video here at Radiance Vision. For more assistance,
please reach out to us.
Visit our website now:
https://www.radiancevisiongroup.com/.
https://www.radiancevision.co.in/