Measurement of SMM services’ results
Measurement of SMM services’ results
With social media experiencing a transition from a mode of communication to a marketing strategy requirement, marketers prefer social because it is easy to work with. Understanding the requirement for marketing, social media, SMM etc have come up with tools which can be used for marketing. Do you know that you can measure your progress of your marketing strategies on social media? Here’s how you can do it:
1. Likes and shares:
This is a simple metric. It is interesting to note that YouTube and Twitter have copied the likes feature which is in Facebook along with the feature of sharing content too. This can be used to check how your post is performing and it can also be used to expand your outreach tremendously.
2. Audience growth rate:
This is another obvious metric which can be used to keep a check on the number of followers you have gained in a time period. It is important to pay attention to this metric. If the rate of gaining followers is less, you have to do something to speed it up. Similarly you have to look at your strategies if your audience number is dwindling.
3. Followers vs Followers ratio:
In SMM it is important to follow accounts which share similar interests that are related to your business. It is also important to keep a check on the number of followers on your social media versus the number of accounts you are following. Although tough it is advisable to keep a balance between them too.
4. Active fans:
While it is a good sign to see an increase in the number of fans, you should also check the number of fans who are actually interacting with your business, be it through commenting on your Facebook posts, give reviews, retweet your tweets etc or at least talk about your business. If you keep interacting with them there are chances for a rise in the number of actual fans who will interact with the social media handles of your business.
5. Organic vs paid results:
Results for SMM can be achieved naturally and through paid means. Naturally refers to without any monetary investments. While organic traffic refers to the customers who you earn without any monetary expenditure, paid refers to the advertisements or sponsored messages that you use to overshoot targets with the intention of reaching out to the people of a particular demography. Whichever you are using, particularly paid results, it is very important to keep a check on the return on investment to see if your efforts are leading to positive results.
6. Clicks per post:
When you are sharing third party content remember that you have to keep a check on the number of times users have clicked on the links you are sharing along with the posts as this will help you to find out how much traffic on social media you are bringing through your efforts. Based on the results you can plan accordingly. This will also show you if your content is bringing in results or not.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing etc. Our services through our various plans and packages related to SEO services, SEM Services, SMM Services with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
