Marketing and its Trends in 2020
Marketing and its Trends in 2020
The development of the internet has resulted in a lot of firms carrying out their operations online. This has lead to the evolution of something known as digital marketing. Being a broad topic which can be carried out in many ways, it is quite obvious that a single strategy cannot be carved for all companies. Every company differs in its own ways, be it through capital, size, operations etc.
The end of 2018 has signalled the beginning of a new era in the field of digital marketing along with the beginning of 2019. The new era can be seen through the major revamp it is going to face.
Marketing trends of 2020
There has been a prediction about the rise in voice search as that is one of most adopted technologies. With a lot of people choosing this it is obvious that it has to be improved as time goes by as a lot of people will be interacting with it.
Video marketing is also another field which is predicted to be impacted, thus setting high hopes for more visual aspects of marketing. A major chunk of consumers might end up using videos to learn about products or services too.
Design Trends
There has been a rise in the usage of geometric shapes as they are being incorporated in designing logos for their companies. A lot of companies become famous because of their logos due to its eye catchy and creative design. 3 D design and typography will continue to give smooth compositions. This has lead to people moving away from rigid designs and venturing into 3 D designs which consists of gradient colours and asymmetric shapes. Gradients or colour transitions have been recognised well as they can make a logo look more young and modern. Such examples include the logo of Instagram.
Social Media Trends
With social media evolving at a rapid pace, there have been a lot of ideas, trends and unspoken rules following it. Monitoring is the act of going into the web and social media platforms to find the brand mentions or any keywords. This is something which is expected to grow even more in the upcoming year. With the presence of videos a.k.a video content growing every year on social media, the future is set to be dominated by it. Experts agree that a major chunk ranging up to 80% of the video
content will be video content. Social media influencing has picked up a lot of pace in the recent times, thus resulting in a massive rise in the demand of their services along with a major demand for their services too. Micro influencers are people who influence almost 10,000 people who are keen on gaining more followers on Facebook. It is predicted that their services are bound to be recognised in the future too.
Trends in Content Marketing
Augmented reality had a massive presence in 2016, but it was not popular to be recognised as a popular medium for content marketing, All the actions of the company about the future of technology have been directed to a race for leveraging this new medium, thus a lot of doubts about the technical future of the company are thereby reduced.
The concept of live videos have become popular over the years and we can now expect a lot of people paying attention in 2020 to the same. We might also expect live videos stabilizing itself as a means of communication too as it has a high demand in a lot of places, including search results.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing etc. Our services through our various plans and packages related to SEO services, SEM Services, SMM Services with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
