Is Your Company Ready For External SEO Promotion?
Is Your Company Ready For External SEO Promotion?
In a rapidly evolving world, it is necessary to adapt to the different changes around us, particularly in fields such as business or technology. Technology is something which does not remain constant. It evolves as time goes by. People are coming up with interesting discoveries in technology such that by taking it up it has yielded a lot of returns if used properly.
Search Engine Optimization is one of them. It is the act of increasing the outreach of your company on search engines by just entering some keywords. So now that it is something which has created a lot of hype in the marketing field, a lot of companies are taking it up. However it is necessary to understand that a company has to be ready to take up SEO. Just because its competitor takes it up it doesn’t mean that your company should do the same immediately., because if you end up taking up SEO if your company is not ready, your company can end up in a ,lot of consequences. Your company has to be ready for the same. Here’s how you can be ready:
1. Time taken for pages to load:
Do you know that a 1 second delay in the response of your page can create a massive reduction in your conversions? You might have noticed a lot of top performing websites performing really well as they hardly take time to load. If your website makes your visitors wait for some time, you will end up losing a lot of potential customers. To combat this issue, you can test the loading page of your page. You can ask your hosting provider to enable the HTTP data compression for reducing the page weight. You can also compress images without losing much of the quality. If you want to speed it up even more, try asking your web developer to change the webpage codes.
2. 404 and other scary numbers:
Google might have declared that the 404 page is no longer indexed, but do you know that it is actually still indexed? If your website runs into an error 404, it is important for you to respond to the same by apologizing for the inconvenience. You can rectify this issue by adding links to the main page. You can also keep your visitors on your website for more time by adding your contacts.
3. Metadata:
It is surprising to know that half of the search queries are 4+ words. A really good meta data search ends up attracting a lot of search engines and visitors. Your website will get more clicks if your SERP snippet is informative enough. For this, try limiting your website title to maximum 70 characters and description to at least 150 words. You have to remember that your website snippets can differ on various gadgets, be it on cell phone, tablets or on a desktop. However you have to be careful with special characters as some search engines might not recognize such characters.
4. Duplicate pages:
Statistics reveal that through site auditing you can come across a lot of duplicate pages. It can confuse search engines, which will eventually lead to a reduction in the rankings of your website. To combat this issue, it is necessary to look for duplicate pages using SEO audit tools and block them too.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing etc. Our services through our various plans and packages related to SEO services, SEM Services, SMM Services with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
