How to handle Facebook posts as a part of SMM services
How to handle Facebook posts as a part of SMM services
Today social media has become an important component for digital marketing such that t comes under the broad umbrella of digital marketing. It is classified as Social Media Marketing. Out of all the social media networks, Facebook is something which is inevitable for any social media campaign. Facebook has evolved from a social networking site to supporting latest upgrades such as analytical tools for social media marketing related services. If you are into Facebook campaigns, here’s how you can boost your interactions on the same:
1. Active followers:
There are some interesting trends when Facebook users are active. Facebook engagement tends to be 18% higher during Thursdays and Fridays. Posts bring shared on Saturday and Sunday tends to have more likes. The best time to post on Facebook is between 1:00 PM to 3:00 PM. However this varies from region to region. If you want to find out the best time to post you have to analyse the target region and post accordingly.
2. Lifespan of updates:
Lifespan refers to the time taken for a post to remain on a news feed. It is generally 3 hours long. If you post frequently then the lifespan of your posts, your posts will tend to annoy a lot of users and that will lead to a decrease in engagement.
3. Engagement:
It is ok to customize the type of engagement you are looking for. Usage of specific words like post,comment,submit, like etc results in higher levels of engagement when posted directly. But you have to be careful not to overdo it.
4. “Would I share this?” :
When you are engaging people on Facebook, you might follow the guidelines, but if you end up releasing dry content, you will not get any engagement from your fans. You will also not get any increase in the number of followers. So before you share anything ask yourself “Would I share this?”. If the answer is No, then look for something better to be shared.
5. Quirky:
Facebook is not the place for posting content with jargon. Be quirky and think out of the box. Facebook is usually a place for people to unwind themselves from the outside world. With people in such a state don’t let them use Facebook such that they come only to see your brand. There is a fine line between quirky and weird. Have a look on the Facebook engagement metrics to see what kind of posts work really well.
6. Quick response:
Remember that Facebook is a two way road. People come to Facebook to reach out to your brand. At the same time even your brand should be easy to approach on Facebook. You should also be able to respond quickly. So check your profile everyday and respond to your users to save your company from being portrayed as an unengaged brand.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are
committed to providing high quality service to our clients in fields related to
digital marketing, video production etc. Our services through our various plans
and packages related to SMM services etc and they are managed by an
experienced team in a professional manner who are well versed and updated
with the trends in the society such that our services are one of the most sought
not only by people in and around Mumbai, Vashi and Thane but by people all
around the world too.
