Nowadays most people are talking about a website's SEO score and how to improve them. So what does it mean? Well, as we all know, SEO is the abbreviation for "Search Engine Optimization". It's basically a way of improving a website's visibility in search engine result pages.
Before knowing SEO score one must know that only Google has complete information on your website's SEO scores. The SEO score depicts the final result of the process of measuring all the factors of your website. The factors are the ones that contribute to the search engine ranking results.
In this blog post today we are going to explain how to check your website SEO score in the best possible way. So without any further delay let's get started…
What do you mean by a good SEO score?
A good SEO score depicts that your web page is free of potential errors that may hinder your search engine rankings. Most of the SEO score checker tools point out all the specific errors on a web page that needs to be fixed.
Once all such errors are removed SEO score gets improved automatically. Let's have a look at some factors that affect a website's SEO score in totality.
Some important factors of SEO score
The following factors of SEO score one must know in order to understand the same.
1. Meta Description
It should be between 150 to 300 characters and must be based on exact match keywords or other synonyms. In case you have a local business, the meta description includes the local city name.
2. Site Speed
The speed of a site also plays a very vital role in an SEO score. Web page load time is a ranking
factor for search engines. Here comes a phenomenon is known as bounce rate which happens
when a user leaves a page before it's loaded completely due to slow speed.
3. Keyword Density
It is related to the number of times a word is included in a web page content. The keyword
density must be at least 3% of the total word count on a page. Variations can be used to bring
some uniformity.
4. Meta Title Tags
It is one of the most important factors for SEO score. Page titles are like a soul to a page. It must
begin with a target keyword and must not be more than 70 characters.
5. URL Optimization
An optimized URL can be proved to be a complete game-changer. One must keep in mind
whether their website's URL is too short or long? Does the URL contain the targeted keyword or
not.
Best ways to check your website's SEO score
There are plenty of tools out there (some paid and some free) that help you evaluate your site
against the SEO score. So let's have a look at some of the tools.
1. Google's Webmaster Tool:
It is a free tool and helps you analyze your website in order
to explain the fundamentals of Google search.
2. Woo rank:
This one comes up with a 14-days free trial. After that, $49 per month for the
Pro version and $149 per month for the Premium version.
3. Ahrefs:
It is an advanced SEO resource and helps you examine your website properly.
Also, produces keywords, links and ranking profiles so that you can make better
decisions to improve the website.
4. Hubspot's Website Grader:
This one is an absolutely free tool and helps businesses
unleash SEO opportunities. A new and improved version for the same has also been
released.
5. Up City's SEO report card:
This free tool helps you analyze your website in a way you
understand how it stacks up against your competitors. It displays a detailed SEO Report
regarding your site for better optimization in the future.
Final Words
We tried to explain some third-party tools that can be used to check your website's SEO score in
the best possible way. One must all of these as per their requirements to make changes in the site
for better optimization.
The good thing about some of the tools is that they are quick, easy to use and free. The paid tools come up with some advanced features that can be proved to be a game-changer sometimes.