How Product Video Is Helpful For E-Commerce?
How Product Video Is Helpful For E-Commerce?
The E-Commerce industry is elevating nowadays due to people buying stuff during the period of the Covid-19 outbreak. They can't step out of their homes, and so more and more platforms are encouraging the online purchase. From household entities to fruits and vegetables, everything is available online. You can buy anything at just one click away. But as an eCommerce owner, if you want people to buy your products, you should bridge the gap between customers and the product they want to buy. How? Well, nothing is better than a tiny product video that covers the entire look and feel of the presented product. Let's get to know how product video is helpful for E-Commerce?
What is Product Video?
A Product Video is an explainer demonstrative video that presents the entire look and features of a targeted product in the form of a story, illustration, visual, or tutorial. The main purpose of Product Video is to let customers know more about the products they desire to purchase.
Types of Product Video
Before buying any product a customer comes across several product-related questions like its quality, look, design, installation, and much more. All of these questions can easily be answered via a well-defined product video. Let's get to know its various types.
1. Story video:
A story is something that is relatable and easily understandable by all. Such videos are aimed at gaining a special buyer's attention to enhanced brand value.
2. How-To Video:
Such videos are great for complicated products or ones that cannot be understood by the majority of people due to their complex structure or technical background. For example advanced appliances, gadgets, toys, tools, etc.
3. Installation Video:
If your product is something that needs to be assembled after delivery then such videos are a must for your products. People don't buy stuff they cannot use on their own.
4. Product Performance Video:
These types of videos are aimed to ensure product quality, durability, working, and overall performance. It is quite catchy to watch a live product performance in the form of video.
5. Testimonial Video:
Such videos will instill confidence among buyers as such videos display previous buyer's experience. A positive customer review or testimonial in a form of video will inbuild 100% confidence in its potential buyers.
6. Illustration Video:
Such videos involve animated or creative illustrations to make a product video more fun and creative to watch. A cartoon character explaining a product is indeed a treat for eyes.
Benefits of Product Video
A Product Video adds a new flavor to your product list on an E-Commerce platform. People are likely to buy that product they are more familiar with. A video is the best way to explain your product in an elaborate manner within less time. Some of the benefits of a Product Video are as follows-
- You can create an installation video which is great for mechanical tools, equipment, or appliances related products.
- A creative animated illustration can be used to explain your products in a fun manner.
- How-To Videos are best for those products which are hard to understand online.
- A Story Video will leave no stone unturned in grabbing the buyer's attention.
- Product videos make it easier to provide thorough product information.
- You can give voice-overs with subtitles for a better understanding of the product.
- A 360-degree view is one of the main benefits of product videos.
How to create a Product Video?
Are you an E-Commerce owner and do not know how to create a Product Video? Well, you are on the right page. Your search ends here. The Radiance Vision team is here for you. We as the audio-video services provider company based in Mumbai are professionals in Product Videos. You can contact us for affordable, creative, and best in class product videos for your E-Commerce sales growth. We offer a variety of Product Videos that are not the only creative but also understandable by all. For more information, visit our website - www.radiancevisiongroup.com and www.radiancevision.co.in
