HOMEPAGE VIDEOS AND ITS DOS AND DON'TS
HOMEPAGE VIDEOS AND ITS DOS AND DON'TS
It is quite exhilarating to meet new clients. Making a handful of impressions on him/her, you converse with them politely, show hospitality, and many more. You try to catch his mind and connect him with your company and brand as a new customer and it's a difficult task for us to do. So to provide a better impression on the client with higher ease, the companies started doing the same online through websites by publishing introductory videos known as HOMEPAGE VIDEOS,
and also this is even the client's first choice to encounter the company indirectly.
HOMEPAGE VIDEOS can greet your clients and introduce your brand to them in an utterly way, and all in a short time.
there are remarkable many ways to craft a more delightful, positive experience for visitors on your site while driving conversions. However, there are also plenty of painful mistakes marketers should try to prevent. so, while working on the homepage videos, we need to check the dos and don'ts of this.
DOS OF HOMEPAGE VIDEOS
#1. MAKE YOUR VALUE PROP CLEAR:
The major idea behind displaying videos is swiftly answering the question visitors about our brand and company from the right start because nothing is worse than wasting time on a website and consuming content with irrelevant information, without a little knowledge of the company. Don't let your client be left out in a perplexing situation. so, be clear and conversational, and get to the point.
#2. DO MAKE USE OF ENTERTAINMENT SOURCES:
There is no problem with crafting videos informative, but it is important to establish the interest of viewers as they stick to the videos. So for this, we can add short stories, diagrams, images, etc to make viewers easily understand.
#3. AUTOPLAY:
Autoplaying can provide dynamism, helping the viewer to get your business ideas swiftly without any need of clicking. but these can be also sometimes annoying if you not keeping some key points in mind, for instance, don't try to show much emotion in the video, keep it with simplicity, and make sound optional.
DON'TS OF HOMEPAGE VIDEOS:
#1. DON'T HIDE IT:
If you have invested time, money creating a high-quality, gorgeous explainer video, so don't hide it. keep it at the start of your site. Because these are designed to quickly illustrate a message about the company innovatively. and it could receive every viewer because some might do not scroll down to check the content.
#2. DON'T SET TOO MANY GOALS:
This is quite understandable but still very important to remark; try to take singular goal to make it more clear to clients and by setting clear objectives to make it consistent.
#3. DON'T MISLEAD YOUR AUDIENCE:
If you mislead your audience once, for some short term profits you can face a long term drawback as you can lose the trust of your clients. And building your reputation again which was once damaged may be a tough process. Don't self host your video, do match your video to your website, etc.
Visit our website now:
https://www.radiancevisiongroup.com/.
https://www.radiancevision.co.in/
