Best Facebook Advertising Tips for better ROI
Best Facebook Advertising Tips for better ROI
Over the past few years, Facebook has emerged as a social media giant. Due to its popularity, businesses use it as a platform for promotions. This social media platform offers a Facebook advertising feature that helps you connect to your customers and get some potential attention.
If you want to improve your ROI (Return On Investment) through Facebook advertising, this blog post is for you. Today we are going to mention some types of Facebook advertising and hacks for better ROI. So without any further delay, let's get started.
1. Do not turn off entire ad sets :
If the ad doesn't seem to work as usual, then avoid turning off the entire ad set. You may lose some potential traffic and revenue too. While creating a Facebook ad set, consider the following points:
- Choose target audiences.
- Allocate budgets.
- Form an ad schedule.
- Select a bidding option.
- Decide the place to show ads.
Within each ad set, you can create multiple ad creatives to test. Turning off the entire ad set could kill three ads that might have worked in the past. Here's how you can avoid it.
Tap " Level: Account " on your Ad report and select Ad . Next, make use of data breakdowns options. Here you can check which ads are working and which aren't. If the conversion rate is low, you can adjust that specific ad.
2. Keep low-cost per conversion in check :
Most of us do not check Facebook ad reports. Beware of such a habit. When the number of clicks and conversions are too close, you could probably lose several leads conversions. When you click on an ad for an expanded view, you can see the actual number of conversions.
You can also make use of the ad manager instead of tracking just one conversion per ad. If you follow multiple conversion pixels, you should bifurcate the ad report by specific types of tracking.
3. Get information through Facebook Analytics :
Facebook Analytics comes up with a series of features that can help you check prospects and how customers are responding on your website, Facebook page, and app. Several new features have been added into the latest update. Some of them are as under:
- Autodetected funnels.
- A mobile application.
- Customized insights.
4. Show simple GIF Facebook Ads :
Among other types of Facebook ads, GIF ads are getting popular day by day. The shorter a video is, the longer a response you get from customers. Why should you prefer a five-minute video over a simple GIF advertising? The answer is simple- it evokes people's reactions quickly.
GIFs look super appealing and are easy to sync. If you want to get customers' attention, then it should be your choice for sure. GIFs will elevate your Facebook advertising to another level.
5. Improve pictures & headlines :
Pictures and headlines play a vital role in Facebook advertising. The first thing we all notice on social media platforms is the colorful, attractive image or a catchy headline.
Always make sure your images and headlines are relevant and include all the information about your business. Try to involve every single detail about the company you want your customers to know.
6. Get the landing page right :
This specific hack is significant, among others. With the help of a proper well-constructed landing page, you can draw customers to your website. When you get the landing page right, it can help you achieve your goal.
Along with other Facebook advertising tips, this hack focuses on the landing pages when you get the landing page in the right way, your chances of better ROI increases.
Final Words :
We have mentioned the top six Facebook advertising hacks that can help you get better ROI. Once your target users are aware of your products/services, they reach a level of probable conversion. You should convince them why they should invest in your brand.
A bonus Facebook advertising tip is to always reply to the comments on your Facebook ads. In this way, you can gain customers' trust over your brand & respective product/service. Also, take care of any complaints or objections they have.
