Explainer Video Production Explained
Explainer Video Production Explained
When you are planning on implementing a marketing tactic you have to understand how it will fit into your overall marketing strategy. Trying tactic after tactic without a better understanding is a disastrous move. This is something not only for explainer video marketing, but for every marketing strategy as well.
The first stage involves treating your script for explainer videos as a sales page. Script forms the core component of an explainer video as it defines what has to be achieved through the video. You have to begin by identifying what motivates your customers to buy your products. Ask questions like “What would they like to see about this page?” and many more as this is all about data collection. You can get data from other channels. Getting data like your audience’s fears, objections etc can help you produce a highly converting explainer video.
Once you begin to create your script, you have to answer the questions within 2 to 3 minutes so your script must look like a sales page. State what your company does as the first step involves what your company does.
Next step involves explaining the problem. A good sales pitch involves an explanation of the problem your audience is facing. For example if you are selling security software, you have to explain problems related to cyber security and how this software helps in solving the problems.
After explaining the problem, create a transition. Start off by using the same words your customers use for describing a specific situation. If you have collected data well in advance then this will help in including quotes in your script. Your transition can talk about why you created this product.
Once you set the context, your audience is ready to listen to you as you explain a lot about your product or service. This can include having visuals of how to use.
In the end, have a part where you can tell your audience to sign up for something like a free trial. This is also the time where you can clarify the objections viewers has about your product or service.
The final part in explainer video is the closing part. In this part you have to address some final concerns by including some proofs in the form of testimonial videos. You can include testimonial videos of customers who are satisfied by using your products.
A good explainer video has to be engaging by making the viewer hooked to your videos such that they are able to relate to the problems faced by those who have encountered the problem but are satisfied after solving the problem by using your product or service. This will help in painting a better image of your solution as that will also help in triggering of sales through inspiring your customers to take action by buying your product or service.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to video production etc. Our services through our various plans and packages related to Corporate Film Makers, 2D 3D Animations with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
