Digital marketing trends through cell phones
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Digital marketing trends through cell phones
We live in an era of cell phones, particularly smart phones. What if I told you smart phones can serve as a potential tool for generating more leads through digital marketing? In the era of smart phones, mobile marketing is something which is a trend setter as in the future we are going to see companies which can adapt itself with the trends in mobile marketing. Why mobile marketing? Studies suggest that people tend to spend more time on their mobile phones than on TV such that mobile phones have become a go to marketing channel for modern day marketers.
So you might be wondering what trends will matter in mobile marketing? They are as follows:
1. Mobile ad expenditure:
There is a prediction for a growth in the expenditure in mobile advertising. Companies are expected to spend crores of rupees every year. However the marketing teams of various companies must ensure that budgets are equipped for mobile ads. There are chances for leveraging of AI for the personalization of advertising efforts along with social media platforms like Facebook, LinkedIn, Twitter etc to invest a lot of money on mobile channels.
2. Video: Marketers are coming up with interesting results by combining video with their content strategy as that it expected to give more output in this year. There is also an expected rise in money spent on advertising by using smart phones as one of the primary channels for video content as videos are an amazing way to tell stories and this makes it obvious why it should be a part of your marketing strategies. There is also a rise in the increase in the usage of vertical layouts due to the rise in the usage of Instagram’s IGTV.Companies are also looking forward to get a landscape that fits mobile phones. There will also be new players in the market who will be looking forward to capture a share of the mobile phone market which is set to rise. In other words, marketers must focus on channels that offer them more ROI when they are planning where to place their video content.
3. Augmented Reality: Innovative marketing is all about coming up with memorable customer experiences. Augmented Reality gives us the chance to that by delivering a unique and exciting experience as there has been an increase in the usage of the same. AR can be used to bring products and services to life, which is an added advantage for innovators who are looking forward to deliver an amazing experience by getting a competitive edge over their competitors.
Conclusion: There is an amazing potential for mobile marketing which if harnessed properly can deliver amazing results. They consist of core development capabilities which marketers must focus on.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing etc. Our services through our various plans and packages related to SEO services, SEM Services, SMM Services with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
