Digital marketing services and trends of 2019 | SEM Services
Digital marketing services and trends of 2019 | SEM Services
‘The best marketing doesn’t feel like marketing.’ – Tom Fishburne
Have you come across moments where you enter a store and you are greeted by enthusiastic sales personnel? That’s because “People love to buy but hate being sold to”. So people are aware of some products in the market and that is due to good marketing. The implementation of marketing tactics tends to change as marketing methods are dynamic, thus leading to the evolution of digital marketing services, SEM Services. Here are some marketing methods which are predicted to find its way into 2019:
1. Content:
Content is king. You might have come across this phrase earlier. People tend to buy something which adds value to their lives. Here the trick is all about coming up with authentic and substantive information for attracting your leads and converting them into sales without drifting away from the target of the consumer’s reach. The rise of internet did not lead to rise of content driven advertising, although it changed the face of it. The trick is to fuse your marketing with the content such that it results in sales and such sales are organic.
Example of good content driven marketing: A customer reads an article about a company which sells backpacks and clicks at a light weight backpack.
Example of bad content driven marketing: A customer reads an article about a company which sells backpacks and is interrupted by a credit card pop up ad.
2. Personalization:
There is a paradox about large scale marketing: You have to reach out to a large audience with the intention of making every individual audience. With extensive availability of modern technology and customer relationship management programs, customer analytics can tell you who is looking into your website. As the need for personalization becomes high, marketers can now identify individuals by interests.
3. Micro influencers:
There was a time when products used to be endorsed by celebrities, sports stars etc. This trend has changed as time passed by. Advertising companies do not prefer them as it has become an expensive affair along with the idea of celebrity endorsement not making sense, followed by the rise of blogs which has lead to the rise of micro influencers.
Micro influencers are used for peer marketing approaches. The followers of such blogs look to them for advice about what to buy and many more, thus making micro influencers more effective and cost effective compared to the traditional endorsements.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing etc. Our services through our various plans and packages related to digital marketing, SEM Services etc and they are managed by an experienced team in a professional manner who are well versed and updated with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
