DIGITAL MARKETING MISTAKES YOU WANT TO AVOID
DIGITAL MARKETING MISTAKES YOU WANT TO AVOID
Everyone makes mistakes. Its's common...But making mistakes is one thing and not learning from them is another. Today, we'll be discussing the few of the many digital mistakes made by companies and their digital marketers.
1. Forgetting about mobile users
In the 21st century, everyone has a phone in their pocket, and they use it for much more than just making calls or checking the time. One thing you need to make sure is that you don't overlook mobile customers. Just having a website isn’t enough. Your website needs to be optimized too for mobile devices and not just laptops and computers. Why? b Because if not optimized, bad mobile experiences can turn customers away from your business and well, that's one thing you wouldn't want.
2. Reward your customers.
Discounts and promotions encourage more buying and also get people to your doors (basically your website). Discounts bring in more traffic to your store and web page. Advertising your sales clearly should do the trick. Promotions usually help increase your sales, as well. Offering a discount, however, always doesn’t mean that your customers would purchase all items listed at full price. But, surely they pick up a few things at a discounted rate. Coupons also build a stronger relationship with your clients.
3. Not having a blog for your website
Your website needs a blog. Why? Blogs increase traffic. Businesses with blogs have 97% more inbound links, which helps increase traffic, as well.
4. No True Clarity on Your Audience or Digital Marketing Goals
The basic and the foremost step to establishing a digital marketing plan is to have a clear understanding of your audience and knowing the specific results you want to achieve. Getting to know about your ideal customer will ensure that your content resonates with their interests, pains, and problems. And thus, you’ll win in attracting the right audience every time. Setting clear and measurable goals will offer direction and help you better gauge your digital marketing success. So whether your goal is increased traffic, better social engagement, or more leads, set a measurable goal on what that looks like so you’re able to track your outcomes.
5. Failing to Create a Documented Strategy
Failing to do your due diligence in digital marketing planning is one of the biggest digital marketing mistakes around. It’s important to not only establish your goals but to map out the activities your business will do to make them happen. You can quickly discover what’s working and what isn’t by honing in, testing, and concentrating on your tactics. This can double-down on what’s driving results and make adjustments to everything else.
