HOW TO DEFINE YOUR ONLINE AUDIENCE
HOW TO DEFINE YOUR ONLINE AUDIENCE
In all our blogs, we gave some fantastic solutions to some real-life problems related to digital marketing! Almost all solutions mentioned about "identifying target audience", "knowing your buyers" etc... But, how is that achieved? Before we begin, let's look at why exactly it is necessary to define the target audience?
To gain a massive online following, you need to have some great content that your user relates to. However, there is no guarantee that once the audience that you get, is the audience for your brand. By defining your audience, you will be able to tailor content that can show your brand as an authority in the industry.
Before everything, you need to ask yourself 5 basic questions:
Who the people are, you know how to get to them (the blogs they read, the sites they visit, the stuff they search in Google, etc.);
How they describe the type of services you offer, you can word the copy on your site to match the conversation in their head (very important!);
How your audience chooses and compares products in your category;
What they want
What they don’t care about, you can dismiss and cut it from the site;
To get answers to these, you need to
1. Survey Your Customers
In case you’re not sure how your audience uses your products or services, why not just ask them? To know your audience, surveys prove to be the easiest and best method. You need to make sure your survey questions are effective, to the point and short because most of your users lead busy lives
Creating buyer personas and developing your website, products, landing page, and content can help you truly connect with your audience. All you have to do is ask thoughtful questions.
2. Interact with Your Audience
Paying attention to your audience on social media and frequently checking on your website’s comment sections is the strategy followed by most successful companies. Their compliments, stories, and criticisms are what give you valuable insights into your target audience’s wants and needs. Be open and frank while answering questions and concerns posted on your social media websites. Posting regular questions will give you answers to improve your products.
3. Check Out Your Competition
Few firms think, comparing their websites and improving their own while learning from some other is called imitation and that it is prohibited. however, Imitation is not flattery with comparing your business to your competitors. You need to look at their websites and messaging and see what is not working out with yours and then improve upon yourself and bring your creativity without copying the entire. That way, you can succeed in developing a strategy for giving your audience what they want.
4. Compile data on your current customers
Once you begin understanding the defining characteristics of your existing customer base, you can go after more people who fit the same mould. Begin by researching about one type of customers based on customer response, and all other factors. Your customer reviewing team should be strong enough that segregates customer data like cold leads, leads, leads turned customers!
