Critical Details Overlooked in Marketing
Critical Details Overlooked in Marketing
If you are into marketing or if you are the marketing manager in your company, you might know the importance of your marketing campaign and your strategiesbehind the same for guaranteed success on a continuous basis. With all the tools, softwares, manpower and skills at your disposal, there are more chances for you to overlook at certain details or components of your marketing campaign from the beginning to the end.
Here are some of the simple but very important and overlooked marketing components for many companies:
1. Photos:
You might be thinking that the photos are not the difficult thing to look into. It is necessary to add images to show context, but the biggest issue with this is not about using them, but using them such that they are appropriate, professional and compliant. For appropriate, you have to ensure that your pictures are co ordinate well with what you are trying to convey. It is okay if your images are appropriate for the content you are having. For professional, it is not necessary that you have to add stock images or business centric images.
A lot of organisations have drifted themselves away from the formal approach to images and have began taking up informal approaches to images as by doing so you can get more informal and personal to the users. Here it is necessary to ensure that the images are PG or neutral in regard to some common business practices. For compliant, it is important to have the approval from a photographer if you are using images from him/her, although the internet offer royalty free stock images. If you are using images from a photographer, it is important to add watermark or credits below the image to ensure that the usage of the images are approved.
Tip:
When you are coming up with a new design for your company, try doing some on-boarding. By doing so, you can set some expectations. By doing so, you can have standards and expectations needed for your marketing campaigns.
2. Language:
Your pictures help in telling a story in a visual way to your customers, but your language tells what you are trying to say. This is one of the most overlooked because of its internal complexities and due to the numerous and the different types of feedbacks provided to the same from the people in your company. Here the important things to keep in mind are as follows:
• Being sensitive to your audience
• Less jargon
For being sensitive to your audience, it is important to remember to whom you are coming up with the content. By doing so, you can come up with content such that it is consistent with the actual users who view your content and not your organisation. For less jargon, it is necessary to keep your content short and to the point. One of the most common mistakes is to come up with content which confuses your readers easily. Therefore it is important to note that your content must be jargon free and it is easy to understand.
3. Typos:
Have you come across important news/emails/content which has typos? If yes, it must’ve been quite embarrassing. Although we are humans and are bound to make mistakes, we can eliminate them even before they can reach out to our readers or customers. Wrong typos can do the following:
• Destroy credibility:
• Destroy searchability:
For destroying credibility, typos is a big mistake to your personal credibility in your workspace. For destroying searchability, typos can affect the way how people search for your company. It will be a long term issue if not solved at the earliest or before the content is up on the website.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing etc. Our services through our various plans and packages related to SEO services, SEM Services, SMM Services with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
