The Best SEO Strategies One Must Know In 2020
The Best SEO Strategies One Must Know In 2020
Online competition is elevating day by day and it's high time when we need to rethink our content marketing and SEO strategy. Websites are required to meet certain requirements in order to keep up with this race. One must know the latest trends in order to update the website accordingly. The field of digital marketing and SEO is quite dynamic. Trends are changing every year. Therefore we must know all these strategies in the year 2020. In this blog post today we will explain some SEO trends that are/going to take over the year 2020.
1. Digital experience is what people remember
No matter how good your content is if the page load time is high you will lose potential visitors. Apart from the presentation of your website the core digital experience it provides is equally important. Successful businesses know the importance of customer experience and hinges on a long-term relationship with them. If you want to give the best in class experience to your customer you should walk in their shoes and try to remove all the roadblocks. Avoid using complex words that are not easy to understand. Make page switching as smooth and easy as possible.
2. SEO Marketers make a great influence
We hardly realize the importance of influencer marketers for potential business growth. Nearly 17% of the businesses spent over half of their marketing budget on influencers. But what do they actually do? The influencers help you generate organic traffic, improve visibility, and increase your content reach. If you plan your sponsored content properly, you can witness the return on your investment in influencer marketing.
3. Voice search is getting popular
People love to search for stuff by giving voice commands. As the voice search is getting popular each coming day we have given a place to this in our list of SEO trends. According to research conducted in 2017, there were 33 million voice search queries that year.Users seek exact answers to the questions asked by them. Bullet lists hike your chance of ranking for voice queries and most of them are local. Hence it is necessary for you to optimize your site for the local SEO.
4. Content length is a key here
Not only the keywords & the curated content but also its length is equally crucial. It's a debatable question that what's the ideal length of content. But the average length of the top 10 ranking results is at least 2,000 words. The main reason behind this is that the sites that have long, high-quality content seek more visibility. Although the content must be precise enough to answer the visitor's queries. It must be readable and easy to understand for all.
5. BERT will have a major impact
BERT (Bidirectional Encoder Representations from Transformers) is the major change made by Google since Rank Brain in 2014. It allows anyone to train their own question-answering system. The marketers who apply BERT models elevate their chance of achieving first page rankings.
6. Video adorns the content
Video content is gaining popularity. Therefore, one must try to add some video content to their web pages in order to seek visitors' attention. People prefer to watch videos instead of reading long boring paragraphs.
7. Featured snippets make a huge difference
In the situation where zero-click searches are so prevalent, the information shown on the SERP itself is now more important than ever. Two great ways to stand out is to get Rich or Featured snippets. Featured snippets -an entire block of information that is shown at the top of a SERP -bring great increases in CTR. But getting one is quite a bit more tricky
Conclusion
SEO trends get updated every year. Just when you think you are a master in SEO a new update creeps in. Businesses need to understand that SEO is a long term investment with ever lasting benefits. Therefore in order to potentially succeed they must be kept updated with the SEO trends. Today's business requires both offline and online marketing strategies to grow in a persistent manner. When you are aware of the trends you are already one step ahead than others. Needless to say, digital marketers must always be upgraded with such changing trends for a better end result.
