Creating
a single film for your brand and posting it in a single spot used to be the
norm in video marketing. Today, video marketing entails incorporating your
video content into as many marketing campaigns as feasible. It's about a slew
of video content that can be used and repurposed throughout the buyer's journey
to attract new visitors, engage more followers, nurture more prospects, and
delight recurring customers.
No matter what your purpose is, here's
where you should put your video.
1. Your website
Your
videos should be hosted on your website, regardless of where else you publish
them online. And we don't just mean releasing a single "About Us"
video—you should build a space where you routinely share video material, such
as a company blog or news website. Not only is it convenient to have everything
in one place, but including video on your website improves SEO, product
comprehension, and sales.
2. Your social media accounts
Your
company's Twitter, Facebook, LinkedIn, and Instagram pages are all important
places to share your latest video content. We'll go over how to use video on
each platform in more detail below, but if you're just starting out in video
marketing and wondering where to feature your video, your social accounts are
an obvious choice.
3. YouTube
Posting
your video content on YouTube, the second most popular social media platform,
may seem obvious. While running ads on YouTube can count as attracting new
viewers, posting on YouTube is more about engaging visitors and curating a community
on your channel through consistent uploads. Try scheduling your YouTube videos
and utilising the tag features to attract a steady stream of new viewers at the
same time.
4. Pinterest
Posting
a video on Pinterest as part of a curated content board is useful for nurturing
your audience as well, especially if your brand or product fits the
demographics that already use Pinterest regularly, such as DIY, beauty,
fashion, and travel enthusiasts.
5. LinkedIn Groups
Posting
your video to a public or private LinkedIn Group is another way to take
advantage of LinkedIn's new video features. Using LinkedIn Groups, in
particular, to cultivate a network of potential customers or brand partnerships
by nurturing relationships over time, is an excellent way to find new leads.
Conclusion
There
are numerous other places you can publish your video, but use this list as a
starting point for any new video content you create. Please contact us if you
have any questions about our video posts.
Visit our website now:
https://www.radiancevisiongroup.com/
https://www.radiancevision.co.in/