Add Captions To Your Instagram Videos And Gain More Reach
Add Captions To Your Instagram Videos And Gain More Reach
The
use of video in marketing is on the rise. Over 85% of consumers view videos on
a regular basis, and 54% want to see even more video content from their
favourite businesses. It's one thing to start churning out product films and a
brand storey overnight, but it's quite another to do it well. Because the
majority of people (85% of social network users) don't view videos with the
sound on, if you don't have subtitles, you're missing out on a significant
portion of your audience. Instagram videos, like any other OTT platform,
benefit from captions. To begin with, they are crucial for accessibility.
They're essential for viewers who are deaf or hard of hearing to understand
what's going on.
Although
doing everything yourself takes a long time, it is the most cost-effective
option. You'll need your video clip, an editing suite like Adobe Premiere Pro
(or a free option like Handbrake), and an audio transcript converted into a
caption-friendly file like SRT or SCC for this.
Transcribe
The
most time-consuming aspect will be transcribing your audio. Transcription takes
four hours for every hour of audio, according to industry standards. The time
it takes to accurately transcribe a video is often underestimated by non-expert
transcribers. It's not uncommon for someone with little to no transcribing
skills to spend 8 hours transcribing 1 hour of content.
Convert
It's
simply a matter of translating the transcript to a caption-friendly format,
such as SRT, once you have it. You can accomplish this for free using a number
of online sites.
Insert
and embed
Next,
import your subtitles into your video editor of choice. You'll be able to
adjust their position to make sure they're exactly aligned with the action in
your film. Captions offer a number of options, but it's critical that you
choose "forced open." This means that when you open the video, your
captions will appear immediately.
Upload
The
only thing left to do now is publish your newly captioned video to Instagram.
You'll need to transfer the file to a mobile device in order to do so.
Instagram is, after all, a mobile platform, and while photographs and videos
can now be seen on a desktop device, they can no longer be uploaded.
Closure
Brands
and producers can use the captions sticker to help their community become more
inclusive. Captions may significantly aid in the creation of a more accessible
area for all members of your community, proving to be a no-brainer for your
brand or company. If you want to learn more about Instagram Video Captions,
please contact us.
Visit Our Website Now:
https://www.radiancevisiongroup.com/
https://www.radiancevision.co.in/
